Read by 4th is a coalition focused on improving early childhood literacy throughout Philadelphia. Their challenge: to more than double the number of incoming 4th graders reading at grade level by 2020.
While the content of Read by 4th collateral is mostly parent-focused, the aesthetic appeals to children. The illustration style that visually defines this brand incorporates bold colors and textures important to brain development in early years of childhood.
Poster and decal designs for Read by 4th “Book Nooks,” which are placed in 250 neighborhood businesses across Philadelphia, such as barbershops and laundromats. With reading level labels placed on every book, enjoying free books at the appropriate reading level with your child is now easier than ever.
Bookmarks developed to help parents engage with their children and discuss what they are reading together. These bookmarks also include tips for communicating with children during everyday tasks, helping to build vocabulary.